Podcast by Stick Mobility, the fitness training program that combines joint mobilization, strength training, and active stretching. The show focuses on improving mobility and is hosted by co-founders Dennis Dunphy and Neal Valera, featuring special guests from the fitness community.
Episodes
Monday Jul 19, 2021
Monday Jul 19, 2021
Check out this week's podcast episode with wellness entrepreneur Mike Lyon!
Mike is a Co-Founder of Pedestal Footwear. He believes in old-school training methods that focus on performance and functionality. His vision was to form a company that provided something excellent, benefited the end-user, and didn’t sell something just for the sake of selling.
Pedestal Footwear is a company focused on the feet and their relation to the rest of the body. Their mission is to awaken athletes to their feet. They believe that feet are extremely important for optimal performance yet are the most neglected part of the training regiment.
In this podcast we discuss:
- 00:00 - Intro
- 06:38 - Pedestal Footwear origins
- 08:18 - What is Pedestal Footwear
- 16:02 - Durability
- 19:48 - Marketing successes and missteps
- 24:39 - Training feet
- 26:26 - Pedestal demographics
- 30:54 - Mobility from a demographics perspective
- 36:59 - Virtual training vs facility training
- 39:53 - New projects and products
- 42:10 - Made in America
- 45:22 - Social media branding
More from Mike:
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